News and information on Shell Plc
1984 Shell Make Money Game Created And Supplied By Don Marketing
Shell Bruce’s Lucky Deal Promotional Game Created And Supplied By Don Marketing
ARCHIVE ARTICLE: Hang on! I've got a new idea... ...said Don Marketing when the agency sold Shell its idea for the Star Trek promotion, neatly persuading the oil giant to abandon its catalogue scheme promotions. Case study by Anne-Marie Crawford
In total, Don Marketing has issued three High Court writs and a County Court proceeding against Shell, alleging wrongful use of retail promotions developed by Don Marketing. Shell has already settled one of the three writs out of court.
Well documented in the trade press, this is of course a scratchcard game offering over £I.5m in cash prizes and 15 holidays for four to California. Holiday winners can be filmed live with the Star Trek crew at Universal Studios.
June 1991
While Mr Spock wimped out and took off for an easy life in outer space, his father boldly went where no one in the family had gone before – into sales promotion.
Presumably because of his connections, Mr Spock senior and the family dog have ended up working for Shell on their latest forecourt promotion – ‘Star Trek – The Game’.
Well documented in the trade press, this is of course a scratchcard game offering over £I.5m in cash prizes and 15 holidays for four to California. Holiday winners can be filmed live with the Star Trek crew at Universal Studios.
June 1991
While Mr Spock wimped out and took off for an easy life in outer space, his father boldly went where no one in the family had gone before – into sales promotion.
Presumably because of his connections, Mr Spock senior and the family dog have ended up working for Shell on their latest forecourt promotion – ‘Star Trek – The Game’.
Well documented in the trade press, this is of course a scratchcard game offering over £I.5m in cash prizes and 15 holidays for four to California. Holiday winners can be filmed live with the Star Trek crew at Universal Studios.
Sales Promotion Magazine March 1991
In the wake ‘of Collect & Select, Shell has launched a new scratch card promotion under the banner ‘Star Trek – The Game’. The company claims that its research has shown the popularity of this medium with its instant benefits over long term catalogue promotions.
The Star Trek theme was chosen for its broad appeal and the promotion will also coincide with the 25th anniversary of the television series.
The competition offers over £1.5m in prizes along with family holidays in California and the chance to appear with the Star Trek cast at Universal Studios.
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