Promotions & Incentives Magazine: Warp factor ten, Captain!
June 1991
While Mr Spock wimped out and took off for an easy life in outer space, his father boldly went where no one in the family had gone before – into sales promotion.
Presumably because of his connections, Mr Spock senior and the family dog have ended up working for Shell on their latest forecourt promotion – ‘Star Trek – The Game’.
Well documented in the trade press, this is of course a scratchcard game offering over £I.5m in cash prizes and 15 holidays for four to California. Holiday winners can be filmed live with the Star Trek crew at Universal Studios.
Link to Original Article
http://www.shellnews.net/PDFs/PromotionsIncentiveJune1991.pdf
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