Royal Dutch Shell Plc  .com Rotating Header Image

Marketing Week Magazine: Shell faces libel action as Don’s founder issues writ

Article added to our Online Archive

Marketing Week Magazine: Shell faces libel action as Don’s founder issues writ

21 April 1995

Alfred Donovan, a founder of sales promotion company Don Marketing and the Shell Corporate Conscience Pressure Group, has issued a writ against Shell UK claiming damages for libel.

This latest twist in the long-running legal wrangle between Don Marketing and Shell comes as the two companies prepare to meet in court over Don’s accusation that Shell used the agency’s ideas in a series of promotions without permission or payment (MW February 24 and March 31).

Among issues covered in the press release at the heart of this latest dispute was Shell’s application to the court for Don Marketing to provide £62,000 security for its costs in the event of Don losing the case. This was to ensure Don will pay Shell’s legal expenses.

The court ruled that Don should provide £10,000 as security to the end of the part of the legal process known as the “discovery stage”.

But Don also says that Shell’s press release amounted to an “unfounded personal attack” on Alfred Donovan, the father of John Donovan who is managing director of Don Marketing.

Shell says it stands by its press release, while Don promises to stage a demonstration at Shell’s AGM next month.


Link to Original Article…

This website and sisters,,,, and, are owned by John Donovan. There is also a Wikipedia segment.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Comment Rules

  • Please show respect to the opinions of others no matter how seemingly far-fetched.
  • Abusive, foul language, and/or divisive comments may be deleted without notice.
  • Each blog member is allowed limited comments, as displayed above the comment box.
  • Comments must be limited to the number of words displayed above the comment box.
  • Please limit one comment after any comment posted per post.