Royal Dutch Shell Plc  .com Rotating Header Image

Marketing Week Magazine: Shell faces libel action as Don’s founder issues writ

Article added to our Online Archive

Marketing Week Magazine: Shell faces libel action as Don’s founder issues writ

21 April 1995

Alfred Donovan, a founder of sales promotion company Don Marketing and the Shell Corporate Conscience Pressure Group, has issued a writ against Shell UK claiming damages for libel.

This latest twist in the long-running legal wrangle between Don Marketing and Shell comes as the two companies prepare to meet in court over Don’s accusation that Shell used the agency’s ideas in a series of promotions without permission or payment (MW February 24 and March 31).

Among issues covered in the press release at the heart of this latest dispute was Shell’s application to the court for Don Marketing to provide £62,000 security for its costs in the event of Don losing the case. This was to ensure Don will pay Shell’s legal expenses.

The court ruled that Don should provide £10,000 as security to the end of the part of the legal process known as the “discovery stage”.

But Don also says that Shell’s press release amounted to an “unfounded personal attack” on Alfred Donovan, the father of John Donovan who is managing director of Don Marketing.

Shell says it stands by its press release, while Don promises to stage a demonstration at Shell’s AGM next month.


Link to Original Article…




STOP PRESS Column: Don Marketing founder Alfred Donovan has issued a libel writ against Shell UK. The writ claims that a Shell statement alleged an “attempt had been made to coerce Shell into settling false claims”.


Donovan issues Shell libel writ: Promotions & Incentive Magazine May 1995

Don Marketing founder, Alfred Donovan has issued a High Court writ for libel against Shell UK after it failed to retract a press statement of March 17 of this year (P&I April ’95).

A spokesperson for Shell said, “Shell intends to see matters through in court.”

Don Marketing’s separate legal action over Shell’s Now Showing and Nintendo promotions can now proceed after a Royal Courts of Justice judge ruled that £10,000 would provide adequate security against costs for the discovery stage of the case.

Briefly Column: Forecourt News: Don Marketing, the sales promotion agency engaged in a dispute with Shell over alleged stolen ideas, has issued a writ for libel against Shell following the company’s statement relating to the affair and to Don’s Shell survey. Shell has said it stands by its statement and will contest the action. Forecourt News May 1995

ENDS and its sister non-profit websites,,,,,, and are owned by John Donovan. There is also a Wikipedia feature.

0 Comments on “Marketing Week Magazine: Shell faces libel action as Don’s founder issues writ”

Leave a Comment

Comment Rules

  • Please show respect to the opinions of others no matter how seemingly far-fetched.
  • Abusive, foul language, and/or divisive comments may be deleted without notice.
  • Each blog member is allowed limited comments, as displayed above the comment box.
  • Comments must be limited to the number of words displayed above the comment box.
  • Please limit one comment after any comment posted per post.

%d bloggers like this: