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Marketing Week: Don claims first round in Shell libel action


Marketing Week: Don claims first round in Shell libel action

30 July 1998

Picture Caption: Shell Smart: Don claims victory

By Clare Conley

Don Marketing, the sales promotion agency, is claiming a victory against Shell UK in the first round of a libel case against the oil giant.

Shell UK was ordered to pay costs for a preliminary hearing at the High Court  which took place earlier this week. The libel case will be heard before a jury and Don Marketing will have the power to subpoena top Shell UK management, including chairman Chris Fay, to give evidence.

John Donovan, managing director of Don Marketing, says: “It will become the ‘McShell’ case to follow in the footsteps of “Mc Libel’.”

The Shell UK libel case is an off-shoot of a continuing legal battle over the ownership of the original idea for the Shell Smart card scheme (MW April 16). Donovan instigated the libel action in response to a press statement issued by Shell in April, in which Shell UK said it had investigated Donovan’s claim that he has rights in respect of several forecourt promotions and was “satisfied that it is entirely without substance”.

Donovan claims the statement caused damage to his reputation and personal anxiety and distress because it implied that he was pursuing a “bogus” claim for compensation.


We have corrected one spelling error, changing “Chris Say” to “Chris Fay” 

Link to Original Article

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