Royal Dutch Shell Plc  .com Rotating Header Image

Loyalty Magazine: “McShell” case continues

Loyalty Magazine: “McShell” case continues

August 1998

John Donovan is continuing his battle over the Shell Smart scheme (see page 3, Loyalty June 1998).

His company, sales promotion agency Don Marketing is claiming a first round victory against Shell UK in a libel case already being dubbed “McShell,” because of its David and Goliath-style similarities to the “Mclibel” case.

Shell UK had to pay costs for a preliminary hearing at the High Court which took place at the end of July. The libel case will be heard before a jury and Don Marketing will have the right to subpoena top Shell UK management to give evidence. Donovan has printed a full-page Legal Notice in industry magazine, Forecourt Trader, stating his company would “take legal action against any business infringing his right to the Smart consortium scheme.”

Donovan has also issued a dossier entitled the “Don Marketing Saga” to MPs, and alleges Shell is using underhand tactics.

Loyalty will continue reporting developments. 

LINK TO ORIGINAL ARTICLE and its sister non-profit websites,,,,,, and are owned by John Donovan. There is also a Wikipedia feature.

0 Comments on “Loyalty Magazine: “McShell” case continues”

Leave a Comment

%d bloggers like this: