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Bond mania at Shell

The Sun Daily, Malaysia

Get a limited edition of 007 collectible model cars the next time you fill up the tank
by S. Indra Sathiabalan

OTHER than beautiful Bond girls and notable villains, James Bond flicks are also noted for the fantastic cars Agent 007 drives on his many missions around the world. 

Now, James Bond film and model car fans can get their hands on the limited edition James Bond 007 collectible model cars from Shell Malaysia.

In conjunction with the release of the new Bond film, Quantum of Solace, Shell Malaysia is offering this exclusive collection of James Bond 007 collecticle cars to the Malaysian public, making Malaysia the first country to enjoy this collection, made exclusively for Shell in partnership with the movie franchisee, Columbia Pictures Malaysia.

Customers can now purchase all four models in the collection at Shell stations around the country until Dec 17 or while stocks last.

The models are the Sunbeam Alpine 5 featured in the movie Dr No; the Lotus Esprit from The Spy Who Loved Me and For Your Eyes Only; the BMW Z3 Roadster from GoldenEye; and the Aston Martin DB5 which appeared in Goldfinger, Thunderball, Tomorrow Never Dies and Casino Royale.


The model cars can be purchased at RM5.50 each with a minimum purchase of RM40 worth of any Shell fuel or with the purchase of Shell Helix (three-litre or four-litre variants). 

This collection also comes in a customised secret agent briefcase which is priced at RM60, available only at Shell stations.

“We have deliberately selected the models offered for the crucial roles the cars have played in the respective movies,” said Datuk Mohzani Abdul Wahab (above), the managing director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

“We expect this promotion to be very well received by our discerning customers, who recognise that not all fuels are the same, just like not all MI6 agents are the same.

“Shell V-Power Racing not only unleashes more power and performance to the engine but also helps motorists discover their passion for driving.

“Shell Super with Fuel Economy re-ignites their love for movement by providing extra kilometres.”

Mohzani added that Shell’s tie-up with 007 is obvious. “Bond’s sense of innovation, eye for quality – evident from his well-tailoured suits to his elegant cars – are attributes that are shared by Shell products.

“Depending on your choice of Shell fuel and lubricants, they are designed to give you more power, performance and real value.”

He expects the Bond-mania to spread quickly with the release of the new Bond film, Quantum of Solace, starring Daniel Craig, which will premiere on Nov 6 in Malaysia.

If you have always wanted a piece of Bond history, just head down to your nearest Shell station and spy on the beautiful cars on display.

Prior to this promotion, Shell collaborated with Ferrari last year to come out with its range of racing model cars. The combined sale of the Ferrari racing model cars up to this year was five million!

Mohzani pointed out that some people were even selling their Ferrari model cars from Shell over eBay and people are willing to fork out good money for these collectors items.

Updated: 11:24AM Tue, 28 Oct 2008


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