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Shell takes to TikTok as oil groups try to boost credentials during energy crisis

FT: Shell takes to TikTok as oil groups try to boost credentials during energy crisis

Shell is recruiting a manager for its TikTok channel to influence a generation that uses the social media platform known for short videos, as oil and gas companies pump money into advertising campaigns to improve their public image during the energy crisis.

The social media push comes as US and British companies take advantage of supply shortages due to Russia’s invasion of Ukraine and attempt to persuade the public their products are a matter of national security.

FULL FT ARTICLE

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