By John Donovan
Following a review, Royal Dutch Shell Plc has taken a gamble by retaining and expanding its relationship with advertising agency giant, WPP MediaCom.
This is despite the fact that WPP founder Sir Martin Sorrell, the business genius who almost miraculously turned WPP into the worlds largest advertising and PR group, has departed from WPP and started a rival venture.
For decades, Sir Martin was the irreplaceable kingpin of the WPP group.
Related: WPP Retains $200 Million Shell Media, Adds Additional Duties
Extract
WPP co-COO Mark Read stated: “We are delighted with the outcome of both the creative and media reviews, which demonstrates the strength of our companies, our flexibility and adaptability as a group, and our enduring ability to win the trust of the biggest global clients.”
shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
0 Comments on “Shell stays with WPP despite departure of irreplaceable kingpin Sir Martin Sorrell”
Leave a Comment