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Deterding’s 40th anniversary in the service of Royal Dutch Shell

TRANSLATION OF A NEWSPAPER CLIPPING ABOUT HENRI DETERDING FROM 20th CENTURY PRESS ARCHIVES OF THE GERMAN NATIONAL LIBRARY OF ECONOMICS

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16 July 1936

Deutsche Bergwerks-Zeitung (Dusseldorf)

German Mine newspaper (Dusseldorf

Personal and memorial days

Deterding’s 40th anniversary in the service of the Royal Shell

Amsterdam, 15, July. (Wire) from the occasion of the 40th anniversary of Sir Henry Deterding in the service of the Royal Shell was the subject of many honors.

Deterding’s significance lies in the fact that he has been able to bring the Dutch-Indian archipelago as a production center for the Eastern Petroleum market to the same importance as Rockefeller conquered the basin of Pennsylvania in the world market. Deterding is not fond of theories in his approach, but exclusively guided by practical considerations. He realized what a waste was to be found in the fact that the eastern markets were supplied with American oil, which first came over the Cape, and was later made much more expensive by the high freight, while in India itself rich oil supplies were available. The idea was obvious to deduce from the possession of these oil deposits a monopoly for the Eastern markets. Under the same conditions of production, the Indian oil on the markets east of Suez was considerably cheaper than the American one. Deterding succeeded in bringing Indian companies together in a single organization, including the most important Russian producers in this combination. In 1903, Shell, Royal Dutch and Rothschild, the main Russian producer, merged to form the Asiatic Petroleum Company. Deterding took over the management of the company. The Asiatic became the sales center for all non-American petroleum products exported to the Eastern markets. It then came to the fierce competition between the Asiatic and the standard group. If the Standard tried in the early years to beat the Asiatic by price undercutting, Deterding responded to these measures with the tactic of severely restricting its production and allowing the competition to work at a loss.

On the occasion of the 40th anniversary of Sir Deterding, Professor Dr C. Gerretson publishes the second part of his History of the Royal Dutch, which thoroughly examines the man and his work. mb

ENDS

EXAMPLE OF WHAT THE NEWSPAPER LOOKED LIKE

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