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Competition watchdog gives firms deadline on ending ‘greenwashing’

The Guardian

Competition watchdog gives firms deadline on ending ‘greenwashing’

 

Rob Davies: Mon 20 Sep 2021 16.02 BST

The UK competition watchdog has given companies that make misleading claims about their environmental credentials until the end of the year to stop the practice, which is known as “greenwashing”.

Too many businesses were “falsely taking credit for being green” in order to woo environmentally minded consumers, the Competition and Markets Authority said.

Also in 2020, the Advertising Standards Authority clamped down on several major companies, including the airline Ryanair, the carmaker BMW and the oil producer Shell, over greenwashing adverts.

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