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Shell Is Seeking Applications to Dominate Your TikTok Feed

Bloomberg

Shell Is Seeking Applications to Dominate Your TikTok Feed

Kevin SimauchiBloomberg News

(Bloomberg) — Shell Plc is looking for someone to manage its TikTok channel, seeking to diversify its social media efforts and appeal to younger, greener audiences.

The London-based oil and gas giant wants a candidate who is a TikTok expert, passionate about video and able to “catapult Shell to be one [of] the best content creators” according to the job description updated June 27. The person will be based in London and be responsible for designing the “overall strategy and vision” for the Shell brand on TikTok, including reporting audience growth data and collaborating with videoagraphers and influencers.

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